3 Steps to Earning More as a Domestic Window Cleaner
2 CommentsWednesday, 31 August 2016 | Scott
As a Window Cleaner, doing a good job is an important first step. Having the right kit, understanding the ins and outs of traditional & WFP cleaning and being able to build good relationships with customers are all important foundations for a good domestic cleaning round. At this point, we’re going to assume that the service you provide to your customers is GOOD.
Now is the time to reflect on your daily practice. If you cut corners and don’t provide a high quality service to your current customers, there’s no point reading on.
Assuming you’re confident in what you do and provide a good service to your customers – it’s time to start taking responsibility over your business.
This is where many Window Cleaners fall down. As a domestic Window Cleaner you have to both work IN your business and work ON your business simultaneously, and it’s important to do this in equal parts. Time spent improving your business is always time well spent.
Here at WCW, we’re blessed with a wealth of knowledge and experience, from being out there on the windows to marketing, sales, business development, design, product development – to name a few.
We’ve compiled a list of 3 simple steps you can take right now to earn more money as a domestic Window Cleaner. But here’s the thing; there is no MIND-BLOWING SECRET WAY TO MAKE MONEY. Just simple proven steps, the important thing to do is act upon them.
Without any further ado:
1.Review your pricing
This one is the most obvious, but equally the one people shy away from. Why is it that the price of a bag of chips continues to increase but you’re still charging the same as you did 5 years ago?
The truth is that people expect and understand when prices increase. Your customers will absorb small increments if they are happy with the service you provide, so going back to the beginning of this article, are you providing a high quality service?
Even as little as £1.00 extra per house will add up over a full round, and your customers will probably be shocked that the price increase is so little. If you complete 100 cleans per week you’re earning an extra £100 a week without working an extra minute.
2.Searching for rejections and knowing your numbers
You need to canvas, no shock there. Nobody likes being turned down but it’s an important facet of your business and should be your go to for picking up more work. Every no you encounter takes you a little closer to the next YES!
That said, canvassing should be more than knocking doors when you find the motivation to do so. Having a system to track your sales will help keep you motivated and give your canvassing some structure. It’ll also show you where you may need to improve. Use the following questions to guide your canvassing efforts.
What is your average house worth and how many people do you have to speak to in order to pick up one new customer?
If on average you charge £10 and you need to speak to 5 people to gain 1 customer then you know to pick up an extra £100 of work you need to talk to 50 people. So next time you go canvassing you can give yourself a goal to meet for however much additional work you’d like to attain
Also, if you improve your sales technique could you lower your ratio to 1 sale for every 3 people spoken to?
Keeping track of the numbers will mean you always have something to work on and will turn your canvassing from mindless door knocking to a calculated system.
3.Set up a Referral System
Referrals customers are always great. They already value and trust you due to their friend/ family member recommendation. Statistics also suggest the life-value of a referral customer is higher than one canvassed.
Getting referrals isn’t something that just magically happens though. You need a solid system in place to capitalise on your good work!
It is vitally important that you aren’t afraid to ask for referrals. Your customers won’t know that you value referrals unless you tell them. If a happy customer knows that you operate largely on referrals they’ll be far more likely to send you some.
One option is to incentivise the process. Give back to your customers for sending you referrals. This could be money off their next clean per referral or even free gifts or discounted additional services
Get creative with this, but make sure that you keep it up. Don’t let it slide when you get busy. Make sure you are constantly telling/ reminding people.
So there you have it, 3 simple steps.
Now, you have work to do!